Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of mar

Episodes

Total: 310

“Best Practices” is the #1 way to KILL your marketing.Kipp and Kieran dive into the top 5 misconcept

What makes someone a marketing-minded person?Kipp and Kieran dive into a 3 part framework to revolut

What do failing big businesses have to do with marketing? Everything.Kipp and Kieran dive deep into

Will A.I. be the death of creativity?Rob Lennon joins Kipp and Kieran to dive down the AI rabbit hol

Is A.I. the next iPhone or the next internet?Kipp and Kieran dive into how A.I.’s innovation will tu

How do you know when it’s time to pivot in your marketing career?Kipp and Kieran give you their tips

MrBeast is not only the best YouTuber in the world but also the best marketer.Kipp and Kieran go on

Google and Facebook's market share for advertising in 2022 was 48.4%. That’s the first time that the

Great writing is an extremely important skill set to have. Here’s why.Dickie Bush joins Kipp and Kie

Is this Google’s first existential crisis?Kipp and Kieran dive head first into the world of search a

Sometimes marketing is so good, it makes you lie to yourself.Kipp and Kieran dive into the logistics

Google AdWord's cost per lead has increased by 91%.Kipp and Kieran get into a heated debate over the

What can a cult leader teach an entrepreneur? It may be more than you think.Kipp and Kieran go on a

Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you

How To Sell Big Ideas.

2022/12/15

Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. P

In tech categories, one company earns 76% of the total market cap/market capitalization in any given

How do you build differentiation for a commoditized product?Kipp and Kieran get into the logistics o

Chat GPT just became public - what does this mean for Google search?Ben Tossell joins Kipp and Kiera

Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logist

Can Bob Iger save Disney from their downward spiral?Kipp and Kieran are back with unsolicited busine