Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of mar

Episodes

Total: 314

How do you build differentiation for a commoditized product?Kipp and Kieran get into the logistics o

Chat GPT just became public - what does this mean for Google search?Ben Tossell joins Kipp and Kiera

Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logist

Can Bob Iger save Disney from their downward spiral?Kipp and Kieran are back with unsolicited busine

This company used its creative marketing skills to become #1 in Turkeys through this strategy. Kipp

Where does AI fit into a marketer’s workflow? Steph Smith (Podcast Host @ a16z) joins Kipp and Kiera

The world seems like it’s falling apart, here’s what marketers should do next.Kipp and Kieran give y

How do you create value through business content?Kipp and Kieran are back with the 2nd part to half-

Kipp and Kieran give you their top 5 traits to survive any economic downturn, grow from it, and refr

How do you become the premier company in your category?Kipp and Kieran are back with another half-ba

New initiatives are coming to Twitter - what implications does that have on marketers? Kipp and Kier

What matters most - ideas or execution?Sam Parr (Founder of The Hustle and Host of My First Million)

Why is Taylor Swift the best marketer of all time?In this bonus episode, Kipp and Kieran dive into t

How do we find our unfair advantage if AI is going to level the playing field? Kipp and Kieran dive

In today's episode, Kipp and Kieran talk about the power of building an A+ culture with a team that

What’s the fastest-growing sport you’ve never heard of? Kipp and Kieran become CMO of the day for th

Should all marketing teams look alike? Kipp and Kieran get into a heated debate around team structur

Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the you

How do you choose the right strategy and execute it to create REAL business growth? Kipp and Kieran

How can curiosity make you a billionaire? Kipp and Kieran dive into the world of curiosity and how i