How Rationality F’s up your B2B Strategy
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How do you balance rationality and irrationality as a business leader? How do you position your company and product to disrupt the market? Kipp and Kieran go on a deep dive on how playing it safe is actually hurting your business, how to know when to hire a head of marketing vs. a product marketer, using emotions to position your product, and more!

Plus, We answer one of YOUR questions. Shoutout to Fanny Kuhn for leaving their review!

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Links Mentioned:

• Loom https://www.loom.com/) 

• Sapiens by Yuval Noah Harari https://www.ynharari.com/book/sapiens-2/) 

• The Hard Things About The Hard Things by Ben Horrowitz https://a16z.com/book/the-hard-thing-about-hard-things/) 

• Hooked by Nir Eyal https://www.nirandfar.com/hooked/) 

• Rework by Jason Fried https://www.amazon.com/Rework-Jason-Fried/dp/0307463745) 

• The Platform Revolution https://www.amazon.com/Platform-Revolution-Networked-Markets-Transforming/dp/0393249131) 

• Stratechery https://stratechery.com/) 

• Not Boring Newsletter https://www.notboring.co/) 

• The Hustle Newsletter https://thehustle.co/) 

• Milk Road Newsletter https://www.milkroad.com/) 

• Positioning The Battle for your Mind by Al Ries https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586) 

• Ready Player One by Ernest Cline https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448) 

• Principles for The Changing World Order by Ray Dalio https://www.amazon.com/Changing-World-Order-Nations-Succeed/dp/1982160276) 

• Shoe Dog by Phil Knight https://www.amazon.com/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1654105299&sr=1-1) 

• Direct Mail Copy That Sells by Herschell Gordon Lewis https://www.amazon.com/Direct-Mail-Copy-That-Sells/dp/0132147505/ref=sr_1_3?crid=2544SEVJ4RL7Q&keywords=Direct+Mail+Copy+That+Sells&qid=1654105342&s=books&sprefix=direct+mail+copy+that+sells%2Cstripbooks%2C68&sr=1-3) 

• On Writing Well by William Zinsser https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/ref=sr_1_1?crid=30RQWSPYFT6FV&keywords=on+writing+well&qid=1654105374&s=books&sprefix=on+writing+well%2Cstripbooks%2C78&sr=1-1) 

• New Rules of Marketing PR by David Meerman Scott https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr) 

• The Rational Optimist by Matt Ridley https://www.amazon.com/Rational-Optimist-Prosperity-Evolves-P-s/dp/0061452068) 

• Twitter Blue https://help.twitter.com/en/using-twitter/twitter-blue)

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Links:

Kipp Bodnar, https://twitter.com/kippbodnar) 

Kieran Flanagan, https://twitter.com/searchbrat)

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.