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Insights, Marketing & Data: Secrets of Success from Industry Leaders

Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insight

Episodes

Total: 56

MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media.

2024/11/7

Send us a textA real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh Ex

BANG & OLUFSON - Stephanie Zammit, Director, Analytics and Insight. Re-examining the role on analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies.

2024/10/24

Send us a textSo delighted to have on Stefanie Zammit of Bang & Olufsen, formerly of Marks and

BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role on analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies.

2024/10/24

Send us a textSo delighted to have on Stefanie Zammit of Bang & Olufsen, formerly of Marks and

BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role of analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies.

2024/10/24

Send us a textSo delighted to have on Stefanie Zammit of Bang & Olufsen, formerly of Marks and

MB NEUROMARKETING - Marco Baldocchi, Founder & CEO. Unveiling the brain's role in brand loyalty; the emotional journey towards purchase; why FOMO works; the power of subconscious priming in consumer behavior.

2024/10/2

Send us a textUnlock the secrets of neuromarketing with Marco Baldocchi, a trailblazer in the field

WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to use AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now?

2024/9/18

Send us a textGet an insider’s perspective on Warner Brothers Discovery's corporate strategy te

WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to integrate AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now?

2024/9/18

Send us a textGet an insider’s perspective on Warner Brothers Discovery's corporate strategy te

ASK BOSCO - JOHN READMAN, CEO/ FOUNDER. Mastering marketing attribution; lessons from AI-driven forecasting; integrating multi-platform data; educating CEOs on budget allocation; the journey from the RAF to digital marketing innovator.

2024/9/11

Send us a textImagine you’re buying a new bike….you’ve been to multiple websites, you’ve seen severa

THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 2). Unmasking myths about Millennials; the latch key kids of Gen X; the truth about Baby Boomers; what really characterizes Gen Z?

2024/9/4

Send us a textWhat if the stereotypes we hold about different generations are completely misguided?

THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 1). From TV news to marketing strategy; contextualizing information overload; taking insights from the 'so what?' to the 'now what?'

2024/8/28

Send us a textJoin us for the season four premiere of FutureView, where we sit down with Sharlyn Orr

KANTAR - Amy Cashman, CEO, Insights Division, UK & Ireland. Shaping business strategy and the power of brand. The importance of client interaction, building product development processes; getting the right balance between measurement and advice.

2024/5/21

Send us a textA pleasure to have Amy Cashman on this week’s podcast. Amy is the CEO of Kantar’s Ins

NIKE, Sarah Beachler, Senior Director, Consumer Insights. Adapting best practice from Nike, Meta, Google and Sephora. The importance of multiple consumer touch points; how to balance product and marketing research; advice for agencies.

2024/5/8

Send us a textA pleasure to have on Sarah Beachler in a really great chat. At the time of recording

WHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators.

2024/4/24

Send us a textSo, how do influencers really contribute to marketing campaigns? How do you measure t

YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry.

2024/4/10

Send us a textWhat are the practical ways AI is going to change research - not just in the future, b

ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders.

2024/3/22

Send us a textFrom stingrays and hot coals (listen to find out) to building one of the leading compa

THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.

2024/3/17

Send us a textThe story of the pint that turned into two billion data points....well, two pints actu

INSIGHT PLATORMS - Mike Stevens, Founder. How will synthetic data impact research and innovation? The three signs an insights company is going to fail (or succeed); augmented/ conversational survey software; the risks of banality in AI analysis.

2024/2/29

Send us a textDo we really need humans for insight? Will synthetic data grow or destroy the insights

STRAT 7 - Barry Brien, CEO. Can you really integrate data, insights and paid consultancy? Building a new type of agency group; a primer on how PE works; acquiring and on-boarding companies; the impact of AI on marketing vs insights.

2024/1/30

Send us a textSTRAT 7 is a new type of insights, analytics and data group, specialising in customer

NIELSEN - Tina Wilson, Group General Manager, Analytics Portfolio & Ecosystems. Navigating digital disruption; the three golden rules of data presentation; mentoring & crafting diversity in the workplace; & how to restore trust in the media ecosystem.

2024/1/9

Send us a textA great interviewee to start the new year - Tina Wilson, Group GP of Nielsen’s portfol

VOXPOPME - Jamin Brazil, CRO. Discover the 4 key filters for a successful new business/ product extension. Why qual will outgrow quant; how to shape data so it sticks; the role of a CRO.

2023/11/27

Send us a textIf you’ve ever worked with a survey, attended a focus group, watching a video intervie

Insights, Marketing & Data: Secrets of Success from Industry Leaders

Episodes

MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media.

BANG & OLUFSON - Stephanie Zammit, Director, Analytics and Insight. Re-examining the role on analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies.

BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role on analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies.

BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role of analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies.

MB NEUROMARKETING - Marco Baldocchi, Founder & CEO. Unveiling the brain's role in brand loyalty; the emotional journey towards purchase; why FOMO works; the power of subconscious priming in consumer behavior.

WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to use AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now?

WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to integrate AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now?

ASK BOSCO - JOHN READMAN, CEO/ FOUNDER. Mastering marketing attribution; lessons from AI-driven forecasting; integrating multi-platform data; educating CEOs on budget allocation; the journey from the RAF to digital marketing innovator.

THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 2). Unmasking myths about Millennials; the latch key kids of Gen X; the truth about Baby Boomers; what really characterizes Gen Z?

THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 1). From TV news to marketing strategy; contextualizing information overload; taking insights from the 'so what?' to the 'now what?'

KANTAR - Amy Cashman, CEO, Insights Division, UK & Ireland. Shaping business strategy and the power of brand. The importance of client interaction, building product development processes; getting the right balance between measurement and advice.

NIKE, Sarah Beachler, Senior Director, Consumer Insights. Adapting best practice from Nike, Meta, Google and Sephora. The importance of multiple consumer touch points; how to balance product and marketing research; advice for agencies.

WHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators.

YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry.

ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders.

THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.

INSIGHT PLATORMS - Mike Stevens, Founder. How will synthetic data impact research and innovation? The three signs an insights company is going to fail (or succeed); augmented/ conversational survey software; the risks of banality in AI analysis.

STRAT 7 - Barry Brien, CEO. Can you really integrate data, insights and paid consultancy? Building a new type of agency group; a primer on how PE works; acquiring and on-boarding companies; the impact of AI on marketing vs insights.

NIELSEN - Tina Wilson, Group General Manager, Analytics Portfolio & Ecosystems. Navigating digital disruption; the three golden rules of data presentation; mentoring & crafting diversity in the workplace; & how to restore trust in the media ecosystem.

VOXPOPME - Jamin Brazil, CRO. Discover the 4 key filters for a successful new business/ product extension. Why qual will outgrow quant; how to shape data so it sticks; the role of a CRO.

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