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A real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh Experience on the podcast. It’s a great conversation, incorporating:
- What you can learn from the indy music scene in Manchester
- Lessons for founders
- The importance of experience metrics and correlation with market share
- The (hitherto hidden) impact of retail media on brand equity and advocacy
- Setting up a ‘data as a service’ proposition
- The role of the Market Research Council
- What makes a good client
- And why teenage boys really wear deodorant (yes, really).
With call outs for** SMG**, the Path to Purchase Institute, the Market Research Council. And thanks to Insight Platforms for their support and to MX8 Labs for sponsoring.
All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
