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Insights, Marketing & Data: Secrets of Success from Industry Leaders

Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insight

Episodes

Total: 56

TWITCH - Paul Nesbitt (Director, International Measurement and Insight). How can brands connect with Gen Z? Harnessing emotion in advertising; measuring impressions to purchase (and the important stuff that comes in between).

2022/11/27

Send us a textA deep dive into building effective advertising and brand partnerships, with a focus o

REMAGINE VENTURES/ ex GOOGLE VENTURES - Eze Vidra (Managing Partner/ Ex General Partner). What's going to work on Web3? Using data to inform decision-making; smart venture capital; learning from successful media propositions.

2022/11/22

Send us a textA fascinating guest in Eze Vidra - Managing Partner of Remagine Ventures - as we expl

INTERPRET - Grant Johnson (CEO). Have video games already established the metaverse? The research process for games; evolution of free-to-play and subscription models; co-creating persistent worlds with your audience.

2022/11/15

Send us a textThe start of several episodes for all those who want to understand the video games spa

FORMULA E - Matt Roberts (Business Intelligence Director). Why is Formula E winning with younger and female audiences? Encouraging sustainable sport; how to succeed in the world of sports research; and how to make a good impression in the workplace.

2022/11/4

Send us a textIf you want to understand the world of sports research, then listen on.....to the high

SI PARTNERS - Tristan Rice (Partner). How much is your company worth? How the M&A process works; what's hot & what's not for acquirers; how to prepare your business for investment or sale.

2022/10/26

Send us a textIf you're in a senior role in an agency - or just want a general understanding of

CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions.

2022/10/17

Send us a textWonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking throu

KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite.

2022/10/11

Send us a textA pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO

HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process.

2022/10/3

Send us a textDaniel talks through the process and key factors raising money for a start-up in resea

BEHAVIORALLY/ INSIGHTS 250 - Crispin Beale (Global President/ CEO). How can businesses maximize profitability and still do great work? Starting with the numbers; using ML/ AI effectively; treating consumers with respect.

2022/9/25

Send us a textCrispin gives fascinating insight and learnings from across his career, including Beha

PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry.

2022/9/20

Send us a textChristian talks through how streaming business models work, how research and insights

KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships.

2022/9/14

Send us a textGareth Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great

SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds.

2022/9/11

Send us a textAn in-depth interview with Kristin Luck on her pioneering path through the insights, d

THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse.

2022/9/6

Send us a textWhat are the best means to understand family audiences? Differences between toys, vide

PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality.

2022/8/30

Send us a textThe evolution of the sampling/ panels business and Michael's entrepreneurial jour

FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands.

2022/8/24

Send us a textUnderstanding the research process bringing great movies to new audiences.Brought to y

ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid.

2022/7/15

Send us a textDigging into the pioneering research into outdoor sports at Adidas, with Annie Melnic