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Insights, Marketing & Data: Secrets of Success from Industry Leaders

Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insight

Episodes

Total: 56

GREEN SQUARE - Tony Walford, Co-founder. The 7 key drivers of financial value for agencies. What do you need to get right if you're looking for investment in your marcoms business? Value propositions; what's hot/ what's not; PE vs strategic.

2023/11/9

Send us a textHave you ever wondered about how the best key criteria to build, value and potentially

SAMSUNG - Rupesh Patel, Head of Insights UK. Why the relationship between insights & media is broken…and how to fix it. Studying your stakeholder; cutting through the attention deficit; evaluating influencer marketing.

2023/10/19

Send us a textDelighted to have on Rupesh Patel, Head of Consumer Insights for Samsung UK. Rupesh br

MARKETCAST - Tom Weiss, CTO & Chief Data Scientist. Understanding Connected TV; why media mix modelling is on the way back; understanding the limits of AI.

2023/10/12

Send us a textEver wondered how research and measurement works in the world of Connected TV? How the

QUANTILOPE - Peter Aschmoneit, Co-Founder & CEO. How do you scale from start up to 200 employees in consumer insights? Using generative and synth AI; new approaches to brand tracking; does SaaS really work in research?

2023/9/27

Send us a textWhat if you could run a conjoint study in a matter of hours rather than weeks? How wo

ESOMAR: Joaquim Bretcha (Director General). Do you want to understand humans or data? The past, present and future of insights; the inside story of EU lobbying in market research; how to integrate multiple data sources.

2023/7/10

Send us a textI'm delighted to be able to share the FutureView interview with Joaquim Bretcha,

CROUD - Avinash Kaushik (CSO). Part 2. How to use creative testing to 'win before you spend'. The importance of trust but verify; how to measure effectiveness; how to best use social media analytics.

2023/6/27

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.com. This epi

CROUD - Avinash Kaushik (CSO). Part 1. Why good analysts should ignore most data…please avoid data puking. Proving the value of marketing spend; incrementality vs attribution; building a data democracy at Google.

2023/6/7

Send us a text The FutureView podcast is published in conjunction with InsightPlatforms.com. This ep

C SPACE. Jessica DeVlieger (CEO). How being more human-centric will grow your business. Building belief through sales and marketing; the relationship economy; successful diversity programmes.

2023/5/31

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.com. This epi

AUDIENCE STRATEGIES - David Boyle, Founder. Will ChatGPT put you out of a job in 5 years? The learning rungs you should master right now; how to get the most out of prompts & enhance proposals; how insights are used in the music business.

2023/5/22

Send us a textDelighted to have on David Boyle, the founder of Audience Strategies and the co-author

NUDGE - Phill Agnew (part 2). Why Greta Thunberg will become less influential; how to use behavioural science to get a pay rise; the importance of risk to get your campaign to land; how variance effect could improve the English Premier League.

2023/5/10

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 2 wi

NUDGE - Phill Agnew, Host. Spending two months' salary on an engagement ring? How nudge theory is used to boost sales; putting behavioural science into context; techniques to help you nudge behaviour.

2023/5/1

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 1 of

LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 2. How can insight fuel intuition? Launching an insurgent brand; demonstrating value to sponsors; optimising the broadcast experience; advice for agencies.

2023/4/17

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 2 of

LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 1 - How do you measure 'success' in sport? How LIV is shaking up golf; using consumer insight to encourage women's football at the FA; balancing commercial and societal priorities.

2023/4/12

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comPart 1 of

NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).

2023/3/13

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comEpisode 5

TAMBER LABS - Zoe Wrenn (CEO/ Founder). Using AI based analysis to generate a no.2 Billboard chart hit and 25m streams. Empowering creativity in music; navigating the modern cyborg; do you need blue hair if you're a young female entrepreneur?

2023/2/27

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comThis episo

VAULT AI - David Stiff (CEO/ Co-Founder). Is AI going to kill ‘traditional’ consumer insights? Perspective from TV, streaming and film research; building an ‘on-demand’ insights model; the entrepreneurial journey from start up through to Series A.

2023/2/21

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.comThis episo

HALEON - James Sallows (Global Head of Transformation). How do you make insights ‘must know’ for a NYSE/ FTSE 100 company? How to avoid the nice-to-know conundrum; embedding deep human understanding; using insight techniques in everyday life.

2023/2/6

Send us a textThe FutureView podcast is published in conjunction with InsightPlatforms.com.This epis

The NBA - Tessa Nyman, Consumer & Fan Insights Lead. How to use insights to build lasting connections with fans? Strengths, weaknesses & a holistic view on data strands; getting insights to land internally; how agencies can help (and hinder).

2023/1/23

Send us a textTo kick off Season 2, we have a great guest: Tessa Nyman, Consumer and Fan Insights Le

WAYWARD ENTERTAINMENT - John Hegeman (Chief Creative Officer). How best to use data in the creative process? Evolution of research from Oscar winners to genre pics; predicting hits with AI; what digital metrics to track.

2022/12/19

Send us a textAmong many other prominent positions, John Hegeman is the former President of Orion Pi

MARIAN DUPREE GROUP - Melva Benoit (Founder/ President). A pioneer’s perspective....how far have we really come on representation? Insights from the world's biggest media companies and a new approach to cultural empathy.

2022/12/6

Send us a textMelva Benoit has held (and in many cases founded) the insights function at the likes o