cover of episode NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).

NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).

2023/3/13
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Insights, Marketing & Data: Secrets of Success from Industry Leaders

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The FutureView podcast is published in conjunction with InsightPlatforms.comEpisode 5  of Season 2 focuses on Chris Rethore, Chief Strategy Office of NRG,  the leading global insights and strategy consultancy, operating at the intersection of technology, content, and culture.Among other areas, we cover.... 

  • Chris's background in musical theatre
  • Similarities & differences between political & entertainment research
  • How tech research differs
  • Pioneering work in Nigeria
  • NRG's evolution & blending different data sources
  • Working across the Stagwell Group
  • How to think about product development
  • The future of consumer insights
  • And how Chris changed his mind about pork chops

 Chris's book recommendations...

THE POWER OF FULL ENGAGEMENT  by Jim LoehrTHE LAST CASTLE by Denise Kiernan

All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]