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**From stingrays and hot coals (listen to find out) to building one of the leading companies in facial coding, emotion AI and behavioral leading models, Matt Celuszak of Element Human has had quite a journey. Matt’s always astute, engaging and in this interview we get into the issues above and more, including **
- Strengths and weakness of facial coding data
- Evaluating the intersection of claimed and behavioral data sets
- Understanding effectiveness of content for the BBC - rating vs reaction
- Using sensor date to create measurement for the influencer economy
- Measuring what’s valued, rather than just valuing what you can measure
- How to derive granular human understanding from big data sets
- How privacy works in relation to sensor data
- How behavioural learning models work
- **Lessons from building a business from scratch. **
All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
