Education Marketer

The student is now the marketer. It's a powerful idea, but often oversimplified. Today I share the o

Demands from graduate employers are shifting. According to Indeed, attitudes and soft skills are val

Kyle joins Bart Caylor and Troy Singer of the Higher Ed Marketer to discuss how to build a recruitme

Despite the world's pivot to digital, location is still a top deciding factor for students when maki

With the sun setting on cookies, how can first-party data be used with media for additional touch po

Kyle speaks with Shiro Hatori (Director of Demand Gen at Concept3D) on how to create a private route

Kyle looks at the state of alumni newsletters: Where we are, what needs to be done and how to create

A year ago, Kyle woke up to the power of LinkedIn for reaching a higher ed audience. He's not the on

Kyle is joined by Phillip Smith, Founder of Education Marketing Agency (no relation 😉) to talk abou

This week on the Education Marketer Podcast, Kyle speaks with Adgen's Drew Crawford on why silos are

YouTube is introducing an ad-free video player for educators, plus a “distraction-free” way for stud

One of the quietest threats to higher ed? Millennial parents. Here’s a generation that got degrees o

Do students want "authentic content" from their university? The data might surprise you. Further rea

Higher ed, your followers are about to be worth a whole lot less. Now the social media OGs are pivot

How distinct is your messaging? It’s not uncommon to see academic expertise, industry links or inter

The rise of creators is the biggest disruptor to higher ed marketing since social media. It’s impact

Where do the most viewed links on Facebook lead? TikTok. Let that sink in. In its recent “Widely vie