How distinct is your messaging?
It’s not uncommon to see academic expertise, industry links or international reputation cited as USPs. But they’re not that unique, are they?
USPs should be remarkable and memorable. But how do we make that happen?
According to psLondon, representing student values in your marketing could be the answer.
Its new report covers 133 universities and reveals 19 overarching values shared among students. And their values differ wildly, depending on the institution they attend…
Today, I’m joined by psLondon’s brand strategists, Kendra Rogers and Alex Causton to learn how we can upgrade higher ed brand marketing and create messaging that strikes a chord with your audience.
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Further reading
Distinctive postgrad messaging, driven by student values)
Why desperation in student recruitment marketing isn’t working)
