What matters in education marketing. Episodes fortnightly.
Podcasting is a maturing medium and to stand out, you need to offer something different. The univers
Kyle interviews Kris Achten, marketing lead for KdG University of Applied Sciences and Arts. Over fo
Kyle, Founder of Education Marketer, is in conversation with Gil Rogers, host of the FYI podcast and
You’ve heard of content marketing and content strategy, but what about content design? As the quiete
Working with youth audiences, it's tough to stay ahead of trends and know where your institution
A year or so ago you couldn’t move for the phrase “hybrid events," but since then the landscape
The pivot to community is real. In recent months, all major social platforms have dropped community-
In the age of niche digital media, entire series can be built from a university's subject area e
Jonathan Sabarre, Marketing Director of Newcastle University, and Kyle discuss the latest digital me
Universities love search. Your typical institution will see between 35% and 55% of its web traffic a
Six months on from the launch of ChatGPT, university marketing teams are now using generative AI in
As the initial hype around ChatGPT starts to clear, it’s making way for genuine questions around cop
Kyle shares how generative AI in search engines could start to eat higher ed's lunch.
Where higher ed could be missing a trick with "try before you apply" courses.
How do you measure the impact of content? If you're done with likes, shares and engagements - th
Copyright laws, data protection... Here's what you should be thinking about when using AI for co
Do you world-build with your content? Kyle covers a recent change in the channel “Lo-fi Girl” and wh
Kyle speaks with Brian Piper Director of Content Strategy at University of Rochester and also the co
I speak with Alison Turico on The Application Podcast about how universities can use LinkedIn to gro
With the threat of bans hanging over TikTok, would higher ed suffer if the app were to suddenly disa
