What does generative AI mean for search marketing?
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Universities love search. Your typical institution will see between 35% and 55% of its web traffic arrive via organic search.

But now with generative AI providing personalised content directly in search engine results - is the status quo under threat?

Joining me for the first in a series of special episodes about what matters to higher ed digital teams, is Squiz:

• John-Paul Syriatowicz) (Co-Founder and Executive Chairman)

• Julie Brettle) (Chief Product Officer)

Let’s get on with the show.