How to think about higher ed YouTube
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YouTube is introducing an ad-free video player for educators, plus a “distraction-free” way for students to watch.

For universities creating educational content, the new player will remove:

• ads

• external links

• recommendations

Put another way:

Educational content is about to get an unfair engagement boost.

I speak with Nathan Monk, Founder of the education agency SMILE on how higher ed can approach YouTube and create a new recruitment pipeline.