Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: ht
Here’s the gist: * Disruptive web innovation comes from changes in interface. * Interfaces, which
If you’re like most people, you have a New Year’s resolution in place and you may have even stuck to
Changing habits is hard. But what if there was a way to dramatically improve your odds of quitting e
Nir’s Note: In contrast to last week’s post on the power of saying “no,” Eric Clymer shares how a cr
We are a species that depend on one another. Scientists theorize humans have specially adapted neuro
Nir’s Note: In this guest post, Abhay Vardhan, discusses how to measure the strength of user habits
Nir’s Note: This post is co-authored with Stuart Luman, a science, technology, and business writer w
Note: I’m proud to have co-authored this post with my good friend Charles Wang. Charles is a co-foun
Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world
Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, an
Nir’s Note: This article is adapted from Hooked: A Guide to Building Habit-Forming Products, a book
On February 8, 2014, an app called Flappy Bird held the coveted No. 1 spot in the Apple App Store. T
Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us
Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some
Nir’s Note: This guest post is by Dr. Marc Lewis, who studies the psychology and neuroscience of add
Nir’s Note: This guest post is by Paulette Perhach. Paulette writes about finances, psychology, tech
Have you noticed all the startups raising massive sums of money recently? Perhaps you’ve scratched y
Compared to other media types on the web, video is unique in the immediacy with which it can convey
Allow me to take liberties with a philosophical question reworked for our digital age. If an app fai
You can read the Nir&Far blog post on: Framing Reward is as Important as Reward Itself https://www.n
