Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: ht
You can read the Nir and Far blog post on Stop Building Apps, Start Building User Behaviors https://
Note: I co-authored this post with Andrew Martin and David Ngo. It originally appeared in TechCrunch
A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, In
Type the name of almost any successful consumer web company into your search bar and add the word “a
The truly great consumer technology companies of the past 25 years have all had one thing in common:
As the web becomes an increasingly crowded place, users are desperate for solutions to sort through
Slack isn’t just another office collaboration app. The company has been called, “the fastest-growing
By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an e
Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great
“Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us wh
When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we
Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors
In years to come, conversations will breathe new life into software—particularly the boring enterpri
Around the election, in a desperate search for answers about our nation’s future, I found myself scr
Nir’s Note: This guest post is written and illustrated by Lakshmi Mani, a product designer working i
Nir’s Note: This guest post is by Max Ogles, who writes at MaxOgles.com. On March 27, 1964, Kitty Ge
In the new film Ex Machina, a reclusive billionaire invents a robotic artificial intelligence. To te
You walk into your first yoga class. You’re a little insecure about your weight and how your yoga cl
Nir Eyal interviews author of Irresistible. Nir & Far, a podcast about business, behaviour and
To understand technology addiction (or any addiction for that matter) you need to understa
