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ACTIONABLE TAKEAWAYS: Limit Pricing Options to Three: Offering more than three options overwhelms pr
ACTIONABLE TAKEAWAYS: Use Humbling Disclaimers: Preface tough questions with softening statements l
There is an extreme over-rotation in sales on setting next steps. Setting next steps is NOT always a
ACTIONABLE TAKEAWAYS: No Last-Minute Coaching: Avoid changing a rep’s game plan in the 30 minutes b
ACTIONABLE TAKEAWAYS: Deflect Product Questions Early: When a prospect asks about your product upfr
ACTIONABLE TAKEAWAYS: Provide Hypotheses, Not Generic Questions: Instead of broad questions, offer
PLAYBOOK TAKEAWAYS: Aim for 70% attainment and 70% participation to create a winning culture. Avoid
FOUR ACTIONABLE TAKEAWAYS Create a Not-To-Do List: Identify low-value tasks to eliminate instead of
ACTIONABLE TAKEAWAYS: Segmented Team Structure: Down-market teams focus on landing new logos, passi
ACTIONABLE TAKEAWAYS: Understand Rep Motivation: Identify what drives each rep—money, career growth
FOUR ACTIONABLE TAKEAWAYS Understand the VEX Scale: Classify prospects as Vetted (using a competito
ACTIONABLE TAKEAWAYS: Identify Strategic Initiatives: Focus on big company bets that are close to r
FOUR ACTIONABLE TAKEAWAYS Interview Kits for Prep: Send candidates an interview kit outlining expec
FOUR ACTIONABLE LEADERSHIP TAKEAWAYS ChatGPT Research Triangle: Before outreach, prompt ChatGPT wit
ACTIONABLE TAKEAWAYS: Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with
FOUR ACTIONABLE TAKEAWAYS Focus on High-Impact Problems: Prioritize fixing widespread issues over t