cover of episode Land & Expand Deals | Eleanor Dorfman | 30MPC Hall of Fame

Land & Expand Deals | Eleanor Dorfman | 30MPC Hall of Fame

2025/2/24
logo of podcast 30 Minutes to President's Club | No-Nonsense Sales

30 Minutes to President's Club | No-Nonsense Sales

Shownotes Transcript

ACTIONABLE TAKEAWAYS:

  1. Segmented Team Structure: Down-market teams focus on landing new logos, passing them to expand teams, while up-market AEs handle both acquisition and expansion with retention-based comp.
  2. Enterprise Sales Strategies: Use top-down (sell wall-to-wall) or land-and-expand approaches, with the latter yielding higher LTV by scaling through business units first.
  3. Deal Inspection Triggers: Monitor $50K deals at stage 3 for POCs and access to power, and stage 5 for mutual action plans and the paper process.
  4. Consistent Review Rhythm: Reps update pipelines Monday, managers review Tuesday, deal reviews happen Wednesday, and Eleanor finalizes calls Thursday.

ELEANOR'S PATH TO PRESIDENTS CLUB:

  • Head of Sales @ Retool
  • Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment
  • Global Head of Commercial Renewals and Retention @ Segment
  • Head of Customer Success and Solutions engineering @ Clever Inc

RESOURCES DISCUSSED: