cover of episode Land & Expand Deals | Eleanor Dorfman | 30MPC Hall of Fame

Land & Expand Deals | Eleanor Dorfman | 30MPC Hall of Fame

2025/2/24
logo of podcast 30 Minutes to President's Club | No-Nonsense Sales

30 Minutes to President's Club | No-Nonsense Sales

Shownotes Transcript

ACTIONABLE TAKEAWAYS:

- **Segmented Team Structure: **Down-market teams focus on landing new logos, passing them to expand teams, while up-market AEs handle both acquisition and expansion with retention-based comp.

- Enterprise Sales Strategies: Use top-down (sell wall-to-wall) or land-and-expand approaches, with the latter yielding higher LTV by scaling through business units first.

- Deal Inspection Triggers: Monitor $50K deals at stage 3 for POCs and access to power, and stage 5 for mutual action plans and the paper process.

- Consistent Review Rhythm: Reps update pipelines Monday, managers review Tuesday, deal reviews happen Wednesday, and Eleanor finalizes calls Thursday.

ELEANOR'S PATH TO PRESIDENTS CLUB:

  • Head of Sales @ Retool

  • Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment

  • Global Head of Commercial Renewals and Retention @ Segment

  • Head of Customer Success and Solutions engineering @ Clever Inc

**RESOURCES DISCUSSED:**

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