cover of episode Vol66.对话《心光》王禹效:8 年之后,他为什么选择成为 Apple 开发者

Vol66.对话《心光》王禹效:8 年之后,他为什么选择成为 Apple 开发者

2024/11/19
logo of podcast 皮蛋漫游记

皮蛋漫游记

AI Deep Dive AI Insights AI Chapters Transcript
People
王禹效
Topics
王禹效: 本人拥有非典型的大学经历,跨专业学习,最终选择独立创业,未曾进入公司工作。在大学期间学习了计算机、心理学、设计、商业等多个领域知识,为日后开发心光积累了跨学科的经验。 心光项目源于自身需求,旨在打造一款能够理解用户生活,并提供自动梳理功能的AI生活记录应用。在开发过程中,团队规模从小到大,从最初的两人团队发展到后来的多人团队,并经历了融资等重要阶段。 在产品营销方面,心光并未过度依赖创始人个人IP,而是注重产品本身的价值和用户需求。团队在社交媒体上发布内容,吸引目标用户。 关于苹果开发者生态,王禹效认为苹果提供了良好的基础环境,但同时也存在一些不足,例如AI工具的开放性有限等。他认为苹果的推荐位能带来短期流量,但不能替代产品本身的价值和持续运营。 心光目前主要面向国内用户,但也在积极拓展海外市场。在技术方面,心光采用原生框架开发iOS版本,并计划开发安卓版本。团队重视技术创新,并积极探索Vision Pro平台的应用。 对于苹果30%的分成比例,王禹效认为这并非主要困扰,更重要的是做好产品本身。他认为国内用户付费意愿正在增强。 心光团队在代码开发中使用了AI工具,并计划继续提升AI在产品中的应用。 林浩&初浩: 作为播客主持人,引导话题,并就苹果开发者生态、移动应用创新赛、心光产品、团队发展、营销策略、技术选型、融资等方面与王禹效进行深入探讨。 VChan: 少数派编辑部成员,参与访谈,并分享了对苹果开发者生态和移动应用创新赛的看法。

Deep Dive

Key Insights

Why did Wang Yuxiao choose to become an Apple developer after 8 years of diverse academic experiences?

Wang Yuxiao chose to become an Apple developer after exploring various fields like computer science, psychology, design, and business. His interest in software and games, combined with his desire to create products that solve real-world problems, led him to focus on iOS development. His first project, an app for an English slang class, marked the beginning of his journey as an Apple developer.

What is the concept behind Wang Yuxiao's app 'Xing Guang' (Heartlight)?

'Xing Guang' is an AI-powered life companion app designed to help users record and analyze their daily lives. It acts as an AI friend, offering emotional support and helping users organize their memories, thoughts, and experiences. The app aims to be a smart upgrade to traditional journaling, providing a personalized and interactive experience for users.

How does Wang Yuxiao view the competition between 'Xing Guang' and Apple's native apps like Journal?

Wang Yuxiao sees competition as inevitable but believes 'Xing Guang' offers more than just a journaling app. While Apple's Journal app focuses on general record-keeping, 'Xing Guang' aims to be a comprehensive life companion, offering deeper emotional and interactive connections with users. He views Apple's entry into the space as a validation of the concept but emphasizes the unique value 'Xing Guang' provides.

What challenges did Wang Yuxiao face when transitioning from independent development to a team-based approach for 'Xing Guang'?

Transitioning from independent development to a team-based approach for 'Xing Guang' presented challenges in balancing development, customer service, and operations. Initially, Wang and his partner handled everything, but as the app grew, they struggled to manage all aspects effectively. This led to the decision to expand the team, hiring more developers and operational staff to improve the app's quality and user experience.

How does Wang Yuxiao perceive Apple's support for developers like him?

Wang Yuxiao appreciates Apple's ecosystem for its consistency and ease of development, particularly with tools like iCloud. However, he notes that Apple's support, such as App Store recommendations, is limited and short-lived. He believes developers should focus on building great products rather than relying solely on Apple's promotional efforts.

What role does AI play in the development of 'Xing Guang'?

AI plays a significant role in 'Xing Guang,' with about one-third of the app's code being generated by AI. Wang Yuxiao and his team aim to create an AI-native app, leveraging tools like ChatGPT to enhance development efficiency. They also train their team to integrate AI into their workflows, ensuring the app remains innovative and user-focused.

Why did Wang Yuxiao decide to develop 'Xing Guang' for Android after initially focusing on iOS?

Wang Yuxiao decided to develop 'Xing Guang' for Android due to persistent user demand. While iOS development was more comfortable and consistent, the growing number of Android users requesting the app pushed the team to expand their platform. They are now working on an Android version to meet this demand and provide a seamless experience across devices.

How does Wang Yuxiao view the future of Vision Pro and its potential for 'Xing Guang'?

Wang Yuxiao is cautiously optimistic about Vision Pro's potential for 'Xing Guang.' While he sees opportunities for innovative 3D interactions and immersive experiences, he acknowledges that the platform is not yet ready for mass adoption. He believes Apple needs to refine the technology and make it more accessible before 'Xing Guang' can fully leverage its capabilities.

What is Wang Yuxiao's opinion on the 30% App Store commission?

Wang Yuxiao does not see the 30% App Store commission as a significant issue for 'Xing Guang.' He believes that the focus should be on creating a great product and building a strong user base rather than worrying about the commission. He views the fee as a fair trade-off for the benefits Apple's ecosystem provides to developers.

How does Wang Yuxiao approach marketing for 'Xing Guang'?

Wang Yuxiao focuses on creating content that highlights 'Xing Guang's' unique features and use cases. The team builds scenarios and shares them on social media platforms like Xiaohongshu and Douyin. They also rely on user feedback and word-of-mouth, as early adopters often provide valuable insights and help spread awareness of the app.

Chapters
本期节目采访了 AI 笔记应用「心光」开发者王禹效,他分享了八年半本科学习经历,以及跨专业学习的经历。
  • 八年半本科学习经历
  • 跨专业学习经历
  • 没有在单位工作过

Shownotes Transcript

-导言-

本期内容是两颗皮蛋和少数派)对 AI 笔记应用「心光」)开发者王禹效的远程采访,也是我们围绕「移动应用创新赛」和「苹果开发者生态」准备的第二期播客内容。在本期内容中,你将会听到“超级斜杠青年”王禹效作为苹果生态开发一路走来的历程,独立开发者转为团队开发的感想以及对于目前苹果开发生态的建议和批评。

-视频内容-

《护城河:开发者篇》)

-移动应用创新赛内容回顾-

《漫谈第九届移动应用创新赛》)

《为什么教育是苹果的 DNA ? 》)

《参赛者,筹备方和指导老师怎么看待移动应用创新赛?》)

-本期嘉宾-

waychane - 来自少数派编辑部)

  • 时间轴 -

Intro

0:00 和老朋友少数派一起远程采访「心光」开发者王禹效

1:37  超级斜杠青年

6:35  首次开发尝试:给线下英文俚语学习的无纸化尝试

11:43 在少数派写的课程《100 小时后请叫我苹果开发者》)

谈谈「心光」

16:44「心光」的发展历程

23:46 「心光」选择怎么营销自己

34:46 苹果是否有对「心光」的运营提供支持和帮助

42:13 如何看待大模型时代 AI 的能力引入

47:52 Apple 提供了一个很好的基础环境,但......

52:24 怎么看待“苹果税”

55:38 AI 写的代码已经占据「心光」的 1/3

延伸讨论

56:51 海外有什么类似「移动应用创新赛」的比赛吗?

1:02:34 如何看待远程办公

1:06:31 有这种规模的赛事绝对是有意义的

1:08:49  欢迎大家给「心光」投递简历

-BGM-

《The Weight》- The Chemical Brothers)

《Affection》- Bulion)

-延伸资料-

《 App Store 生态系统在中国的规模翻倍》)

-互动方式-

B站:两颗皮蛋)

微博:两颗皮蛋_ )

小红书:两颗皮蛋)