In this episode, Reed Werbitt, US CEO of Flowdesk, and Hanson Birringer, Head of US OTC Sales, delve into the intricacies of launching a token and the evolving landscape of over-the-counter markets. They discuss what factors teams should consider when choosing market makers and exchanges, how the launch of bitcoin and ether ETFs has impacted the markets, and the role of points systems in attracting users to tokens. The conversation also covers the challenges faced by Bitcoin miners amid recent market developments and the opportunities presented by solving fragmentation.

Show highlights:

00:00 Intro
01:53 Reed’s and Hanson’s backgrounds and what Flowdesk aims to do
05:52 How market makers work with token issuers
11:55 How a token issuer decides where to launch their tokens and what market maker to choose
17:53 Why Binance and OKX are the most desirable exchanges on which to list a token
18:38 Whether the crypto markets have changed with the launch of spot ETFs
19:36 The ideal ways to launch a token, and why it’s important to analyze the type of token
21:55 How points systems have affected the go-to-market strategies
25:38 How the low float/high FDV coins have affected whether Flowdesk engages with a new project
30:29 The benefits of OTC trading and how crypto OTC differs from TradFi OTC
41:54 The challenge of having multiple banking relationships
43:21 How this year’s developments, such as the ETFs and Trump’s promises, have changed the landscape for Flowdesk
46:00 Why solving fragmentation is the next big opportunity, according to Hanson
47:46 Whether the result of the U.S. elections will affect Flowdesk’s business
54:04 How the halving and bitcoin ETFs have affected miners
55:56 The significant differences between the prices of locked tokens vs. their market price

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Guests:

Reed Werbitt, US CEO of Flowdesk and
Hanson Birringer, Head of OTC Sales of Flowdesk

Show highlights:

Thank you to our sponsors!

Guests:

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How Crypto Tokens Get Launched and How That's Evolved Over Time - Ep. 691 59:12 Share

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Shownotes Transcript

How Crypto Tokens Get Launched and How That's Evolved Over Time - Ep. 691