How Crypto Tokens Get Launched and How That's Evolved Over Time - Ep. 691
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In this episode, Reed Werbitt, US CEO of Flowdesk, and Hanson Birringer, Head of US OTC Sales, delve into the intricacies of launching a token and the evolving landscape of over-the-counter markets. They discuss what factors teams should consider when choosing market makers and exchanges, how the launch of bitcoin and ether ETFs has impacted the markets, and the role of points systems in attracting users to tokens. The conversation also covers the challenges faced by Bitcoin miners amid recent market developments and the opportunities presented by solving fragmentation.

Show highlights:

• 00:00 Intro

• 01:53 Reed’s and Hanson’s backgrounds and what Flowdesk aims to do

• 05:52 How market makers work with token issuers

• 11:55 How a token issuer decides where to launch their tokens and what market maker to choose 

• 17:53 Why Binance and OKX are the most desirable exchanges on which to list a token

• 18:38 Whether the crypto markets have changed with the launch of spot ETFs

• 19:36 The ideal ways to launch a token, and why it’s important to analyze the type of token 

• 21:55 How points systems have affected the go-to-market strategies

• 25:38 How the low float/high FDV coins have affected whether Flowdesk engages with a new project

• 30:29 The benefits of OTC trading and how crypto OTC differs from TradFi OTC

• 41:54 The challenge of having multiple banking relationships

• 43:21 How this year’s developments, such as the ETFs and Trump’s promises, have changed the landscape for Flowdesk

• 46:00 Why solving fragmentation is the next big opportunity, according to Hanson

• 47:46 Whether the result of the U.S. elections will affect Flowdesk’s business

• 54:04 How the halving and bitcoin ETFs have affected miners

• 55:56 The significant differences between the prices of locked tokens vs. their market price

Visit our website for breaking news, analysis, op-eds, articles to learn about crypto, and much more: unchainedcrypto.com

Thank you to our sponsors!

• Polkadot)

Guests:

• Reed Werbitt, US CEO of Flowdesk and 

• Hanson Birringer, Head of OTC Sales of Flowdesk

Links

• Bloomberg: Crypto Token Listings on Major Exchanges Top Last Year’s Total Already), 

• Bitget Research & Nansen Research: Discovering Token Potential for Trading & Exchange Listing)

• Hack VC: 10 Things to Consider When Preparing for your Token Generation Event (TGE)),

• FlowDesk: How Projects Can Select the Right Market-Making Model)

• a16zcrypto:

Operational guidelines for token launches, from creation to custody)

5 rules for token launches)

• Keyrock: Crypto Market Making: Basics, Benchmarks, and More), 

• Openware: Strategies for Effective Crypto Market Making)

Token listing issues

• Unchained: Who’s to Blame for the Underperformance of Low Float, High FDV Tokens?)

New launches (part 1) - private capture, phantom pricing), by Cobie

- Why are all these low float / high FDV coins down bad?), by Dragonfly’s Haseeb Qureshi

• Chainalysis: 54% of ERC-20 Tokens Listed on DEXes in 2023 Display Patterns That May Be Suggestive of Pump and Dump Schemes, but Represent just 1.3% of DEX Trading Volume)

Market making

• DL News: Crypto market makers rake in cash shorting their customers’ tokens. One firm is calling for more transparency)

• Archeron Trading: Case Study: Chainflip, Demystifying Effective Pre-Market Orderbook Structuring)

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