Will growth return? How will AI influence GTM?

There's so many questions as we near the end of 2024. In today's episode, we cover the key trends and predictions for 2025.

(00:00) - Introduction
(01:21) - Go-to-Market Trends for 2025
(02:21) - But first: Will we see more growth next year?
(04:17) - AI's Impact on Sales and Hiring
(08:24) - More sales roles
(12:34) - The rise of AI agencies
(16:31) - GTM Engineers
(21:53) - Teams of 20 will beat teams of 200
(29:03) - Branding in the Age of AI
(33:44) - Conclusion and New Year Wishes

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Your guide to go-to-market trends in 2025 34:34 Share

The Revenue Formula

Introduction

Will Growth Return in 2025?

AI's Impact on Sales and Hiring

More Sales Roles: A Trend for 2025?

The Rise of AI Agencies

GTM Engineers: The New Frontier

Teams of 20 vs. Teams of 200: Who Will Win?

Branding in the Age of AI

Conclusion and New Year Wishes

Shownotes Transcript

Your guide to go-to-market trends in 2025