Today’s guest is Kenny Soto (the only Kenny Soto that comes up on Google!), who joins us to share how he transitioned from music student to successful freelance digital marketing consultant and brand creator.

He discusses the importance of being able to explain data in a way that benefits the specific audience you are presenting to, how to present “bad news” to clients in a way that demonstrates your capabilities (and makes them want to rehire you), and more!

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In This Episode, You’ll Learn…

Why being comfortable with explaining (as opposed to just exploring) data is a valuable skill for a digital marketer.
The importance of differentiating between which data provides value to which people in your audience.
A new approach for presenting “bad news” to clients.
How hosting a podcast can replace your resume.

People, Blogs, and Resources Mentioned

My free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation success.

Building a Bulletproof Digital Marketing Career Brand with Kenny Soto 57:49 Share

The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

Shownotes Transcript

Building a Bulletproof Digital Marketing Career Brand with Kenny Soto