cover of episode The Power Of Political Advertising

The Power Of Political Advertising

2024/8/28
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The NPR Politics Podcast

Chapters

Following Vice President Kamala Harris' entry into the 2024 presidential race, her campaign has launched a series of ads focusing on her biography and middle-class upbringing. These ads aim to familiarize voters with her background and policy stances.
  • Harris's campaign ads emphasize her middle-class upbringing and work experience.
  • The ads highlight her relatability and connection to everyday Americans.
  • This strategy aims to solidify her image among voters unfamiliar with her background.

Shownotes Transcript

Ad spending in the 2024 presidential election is nearing $2 billion. With Vice President Kamala Harris' late entry to the race, we look at how her campaign and that of former President Donald Trump are trying to define Harris politically through advertising. This episode: White House correspondent Deepa Shivaram, political reporter Stephen Fowler, and senior political editor & correspondent Domenico Montanaro.*The podcast is produced by Casey Morell and Kelli Wessinger. Our editor is Eric McDaniel. Our executive producer is Muthoni Muturi. **Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at *plus.npr.org/politics).Learn more about sponsor message choices: podcastchoices.com/adchoices)NPR Privacy Policy)