They realized their previous strategy of demonizing Trump didn't work and decided to engage with him to maintain relevance and access.
Some viewers felt betrayed, calling it a show of obeisance, while others saw it as a necessary move to restart communications in a divided political climate.
The campaign spent lavishly on high-profile events and influencers, likely to create a sense of momentum and appeal to celebrity-driven politics, despite its inefficiency.
Major brands resumed ad spending on Twitter, seeing an opportunity to align with the new administration and reach a broader audience, despite previous boycotts.
Twitch updated its policy to prevent the term from being used to attack or demean individuals based on their religious beliefs, aiming to combat anti-Semitism.
During the just-completed presidential campaign, no media personalities were harsher on Donald Trump than the Morning Joe crew, with frequent references to the similarities between Trump and Hitler, not to mention plenty of talk of Nazis. But what a difference an election makes! Now Joe Scarborough and Mika Brzezinski are singing a different tune, even traveling down to Mar-a-Lago to work out their differences with the man they previously described as evil incarnate. TJDS guest hosts Russell Dobular and Keaton Weiss discuss this remarkable turnaround and just how elastic the Morning Joe hosts’ political assessments must be. Plus segments on the Kamala Harris campaign’s BONKERS spending choices, advertisers returning to Twitter and Twitch banning the use of “Zionist” as an allegedly antisemitic slur.