In this episode, CEO and Founder Zarina Bahadur of 123 Baby Box joins the discussion to unpack the challenges and strategies surrounding the company’s rapid growth and retention. She highlights the necessity of regular communication with customers, emphasizing its significance when dealing with failed payments.
The subscription market is changing. It’s vital to understand if cancellations are due to pricing or product quality. An important discussion point is the value of giving customers flexibility. This includes the option to pause subscriptions during tough times.
The dialogue underscores the role of top-notch customer service and genuine empathy in retention. Above all, treating customers with the same respect you expect for yourself, is fundamental for business success.
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