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Raz Gal-Or is the founder of the Foreigner Research Institute (wāigǔorén yánjiū xíehuì 歪果仁研究协会), a successful online platform that promotes foreigners creating content in China. Now known as Y-Platform, it has garnered a following of 80 million through 30 channels and influencers. In March 2020, Raz’s company raised $5 million from Sina Weibo and the online gaming company Beijing Kunlun Tech Co.

What you’ll hear is the audio from a presentation organized by the nonprofit BeHive, which aims to support development opportunities and careers for students and young professionals.

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!

With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.

The World of Chinese Magazine
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(Bonus Episode) Building an online content platform in China 49:05 Share

Middle Earth - China’s cultural industry podcast

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(Bonus Episode) Building an online content platform in China