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Started as a grassroots movement in the early Chinese internet, web novels slowly became a powerhouse of China’s cultural industry by producing powerful IPs. How did this industry came to be?

Featuring
- Tage : Author
- Wei Xiaoma : IP Licensing Manager
- Yang Zeyi : Technology Reporter

To go further
- Middle Earth episode #92 How writers, bookstore owners, and printers survive in China’s publishing industry
- Middle Earth episode #69 The Seducing Power of IPs
- Middle Earth episode #90 Women in China’s Cultural Industries
- Middle Earth episode #79 Exploring Wuxia (think "Crouching Tiger, Hidden Dragon")
- Bitter No More: How Young Chinese Became Obsessed With TCM, article by Shao Yefan
- China is reinventing the way the world reads, article by Yang Zeyi

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch!

Chinese speaker? Follow our Bilibili account 阿拉丁_说电影

With thanks to Ren Jiayin for production assistant, Li Muyuan for voice over and Sean Calvo for music support.

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

The World of Chinese Magazine
A magazine about Chinese society, culture, history, and more. Support the pod by buying a copy ;)

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#95 Chinese Web Novels: The Hidden Golden Goose? (Publishing industry - part 2) 38:31 Share

Middle Earth - China’s cultural industry podcast

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#95 Chinese Web Novels: The Hidden Golden Goose? (Publishing industry - part 2)