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As much as everyone would love to claim that they enjoy “highly refined” art and movies, many people enjoy the guilty pleasure of watching reality shows featuring celebrities making a fool of themselves. China has a lot of these shows, and they drive an infinite number of online debates and memes. These cultural products are a vibrant part of China's entertainment industry and also help push the sale of VIP memberships on a variety of internet platforms. Today's guests give an insider’s view of the industry, and explain the latest trends as well as who you should pitch your project to.

Featuring
Shirley Cheng : Chief Creative Officer & Partner at CNEX
Luca Zhao : CEO of Dao Media

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!

Recommendations
- The show The Big Band (乐队的夏天 yuèduì de xiàtiān).
- The show Let’s Go Time Traveler (咱们穿越吧 zánmen chuānyuè ba).

With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

#46 China's TV format industry 58:32 Share

Middle Earth - China’s cultural industry podcast

Shownotes Transcript

#46 China's TV format industry