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In 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion in annual revenue by 2025. We discuss the country’s national policies on sports and the business and collaborative opportunities in this industry.

Featuring
Jonty Dixon : Sports Editor at Xinhua News
Wenjing Soong : Sports Consultant & Agent
Michael Sun : Chairman and CEO of SlamBall Asia

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!

Recommendations
- The hockey team Kunlun Red Star, based in Beijing.
- The young football team of Zhidan County in Shaanxi. Follow it on WeChat: 志丹县足球协会.

Answers to the quiz
- Ping-Pong diplomacy is what began the warming of relations between the People’s Republic of China and the USA.
- The furthest China’s national soccer team has gone is the group stages in the 2002 World Cup.
- Li Xiaoshuang is the Chinese Olympian who won six medals in only one Olympic session.

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With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.

#34 China’s sports industry 57:35 Share

Middle Earth - China’s cultural industry podcast

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#34 China’s sports industry