WHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators.
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So, how do influencers really contribute to marketing campaigns?  How do you measure that impact and compare with other forms of media? Enter the perfect person to get under the skin of these issues…. Gaz Alushi, President of Measurement and Analytics at Whalar, one of the leading agencies in the creators space. Gaz is formerly of Meta, Pinterest and Snap and his work has shown evidence of a 2.4x ROI from creators campaigns. We we had a great conversation, incorporating 

• How the creator economy works & how to measure success
• The importance of the elephant path
• The benefit of a consumer insight grounding 
• Lesson from establishing measurement at Facebook, Pinterest and Snap 
• How to evaluate ROI
• How brands should work with creators
• The importance of creating benchmarks and establishing the metrics that really matter
• And something you may not know about American vs European wine.

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