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What if the stereotypes we hold about different generations are completely misguided? What if we don't know how to define them properly? Or if we're making up generations that simply haven't (yet) been properly defined?

Well, Sharalyn Orr of The Estee Lauder Companies is coming to the rescue with part 2 of our interview....

Join us as we debunk the myth that Baby Boomers are resistant to technology and reveal the defining traits of Gen X, molded by the upheavals of the late 60s and 70s. We contrast these with the formative experiences of Millennials during the economic booms and enhanced child safety measures of the 80s and 90s. We also explore the societal pressures that shaped the Baby Boomers' drive to acquire McMansions and the emergence of the modern midlife crisis.

We'll discuss the pragmatic mindset of Gen Z, influenced by significant events like the 2008 financial crisis and COVID-19, and the perils of narrow generational timeframes. And how you can use generational insight within your company....

This episode is a must-listen for anyone curious about the complex interplay between generational experiences and societal norms.

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com

THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 2). Unmasking myths about Millennials; the latch key kids of Gen X; the truth about Baby Boomers; what really characterizes Gen Z? 32:18 Share

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THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 2). Unmasking myths about Millennials; the latch key kids of Gen X; the truth about Baby Boomers; what really characterizes Gen Z?