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Unlock the secrets of neuromarketing with Marco Baldocchi, a trailblazer in the field of neuroscience and marketing. Ever wondered how the brain determines which brands we remember and which we forget? This episode promises to reveal how engaging key components of the brain such as the hippocampus and limbic system can transform fleeting impressions into lasting brand loyalty. Marco walks us through:
- Cutting-edge techniques for measuring brain activity, such as gaze tracking and galvanic skin response
- The nuances of capturing genuine emotional responses.
- The critical role of emotions like fear of missing out and anticipation in shaping consumer behavior.
- Functions of key brain regions like the hippocampus and prefrontal cortex.
- Subconscious priming and how subtle stimuli like sounds and smells can influence consumer behavior without their conscious awareness.
The episode wraps up with a discussion on the importance of deep work for productivity and what makes an ideal client. Don't miss this chance to elevate your marketing strategies with insights directly from the intersection of neuroscience and consumer behavior.
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