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This chapter discusses the current state of political advertising in the 2024 presidential election. It covers the strategies employed by both the Harris and Trump campaigns, the key issues being highlighted, and the potential impact of ad spending on voter perception.
- Harris campaign has had an edge in TV ad spending over Trump in recent weeks, but Trump is catching up.
- Both campaigns are focusing heavily on economic issues like inflation and taxes.
- Harris is also addressing healthcare and abortion rights in her ads, while Trump is focusing on housing and Social Security.
- Democrats are increasingly addressing immigration in their ads, often featuring local sheriffs to appeal to voters concerned about border security.
- There's a debate about the effectiveness of negative ads, but they tend to be more memorable and contain more policy information than positive ads.
- Harris campaign significantly outspent Trump campaign on digital advertising, possibly due to Trump's preference for TV and changes in social media policies.
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