Key Insights
Why did Doobie and Highlight decide to sign with a label after being successful independently?
They felt they had reached their ceiling independently and wanted to expand their reach to a larger audience. The deal they signed provided control and allowed them to maintain their identity while gaining more opportunities.
What challenges did Doobie and Highlight face when they first started touring with Jelly Roll?
They had no prior experience with touring and didn't know how shows were run. Being on tour with Jelly Roll taught them the ropes and provided valuable business insights.
How did Doobie's song 'When the Drugs Don't Work' contribute to his success?
The song went viral on YouTube, garnering over 90 million views, which significantly boosted his visibility and career without the backing of a label.
What advice do Doobie and Highlight have for artists considering signing with a label?
They advise artists to thoroughly understand the deal they are signing, ensuring it benefits them and doesn't strip them of control or their identity. It's crucial to be knowledgeable about the terms and not just sign out of eagerness.
How has Doobie's approach to music evolved since he started?
Doobie's music has become more diverse, incorporating rock, hip-hop, and various other styles. He no longer sees himself solely as a rapper but as an artist open to different genres, including country.
What significant change did Doobie make in his personal life recently?
Doobie has been sober for over two and a half years, a decision he made primarily for his son and to improve his quality of life.
What are Doobie and Highlight's future goals for their music careers?
They aim to play in stadiums, achieve more plaques recognizing their success, and continue elevating their careers while staying healthy.
How does Highlight describe the growth of his clothing line, Holy Center?
Highlight describes Holy Center as a lifestyle brand that has grown organically without much initial investment. It represents the idea that nobody is perfect and has expanded to include a wine line.
Chapters
- Doobie and Highlight met Jelly Roll through a mutual connection in Columbus, Ohio.
- Highlight initially worked as a DJ and camera operator for Jelly Roll.
- The duo's first show together was in Columbus, marking the beginning of their touring career.
Shownotes Transcript
