Navigating Digital Marketing Trends: Insights from Industry Events with Hannah Hood
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“Clients don’t want to ask us for new ideas; they want us to come to them with new ideas.” Hannah Hood

The finer details of this episode:

●       Shortening of the sales cycle indicating a positive shift in the industry

●       Trend of clients seeking specialized services from agencies

●       Emphasis on the need for agencies to specialize and market their expertise effectively

●       Importance of being proactive in presenting new ideas to clients and pricing services based on value

●       Significance of building trust with clients and maintaining long-term relationships

●       Communication of the value of agency services effectively

●       Strategies for navigating the evolving landscape of the agency industry

Episode resources:

●       Summit Virtual CFO by Anders website: https://www.summitcpa.net/)

●       Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletter)

●       Digital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddc)

●       https://www.linkedin.com/in/hannahchood/)

Timestamps:

The welcome (00:00:00)

Introduction and purpose of the podcast episode.

Hannah's agency events (00:00:14)

Discussion about Hannah's experiences at agency events and their importance.

The Build Better Agency Summit (00:00:53)

Highlights from the Build Better Agency Summit and the value of attending such events.

Impact of COVID on the industry (00:01:52)

Discussion on the industry's recovery from the impact of COVID-19 and changes in client behavior.

Shift in client needs and agency specialization (00:05:22)

Insights into the evolving client needs and the importance of agency specialization.

Value-based pricing and client relationships (00:08:20)

Importance of value-based pricing, building client trust, and maintaining long-term relationships.

Pricing strategies and advice (00:12:22)

Insights into pricing strategies, price pressure, and the importance of building trust with clients.

Post-event reflection and team communication (00:16:10)

Recommendations for post-event reflection and team communication to share insights and implement learnings.

Denver Experience (00:17:55)

Discussion about the food, weather, and environment in Denver, and the impact of altitude on the speaker's health.

Effects of Altitude (00:18:30)

The speaker's experience with altitude sickness and the importance of drinking water at high altitudes.

Dryness and Humidity (00:18:54)

The impact of dryness and high altitude on the body, and the need to stay hydrated in such conditions.

Future Plans (00:19:43)

Plans to visit Denver again, and the possibility of meeting up with the hosts for dinner during the next visit.

Appreciation and Conclusion (00:20:00)

Thanking the guest for sharing information and experiences and expressing gratitude for the opportunity to participate in events.