“I came across this emotional appeal theory, and this is something that was developed in the sixties; there’s lots of research behind it. And essentially their thesis is, we are all motivated by one of four emotional needs, and that drives all our decisions in life—not just in your personal life, but your career, your hobbies, every single decision you make. This really resonated with me.” Sandy Gerber

The finer details of this episode:

• Learn which emotional magnet best suits you: Safety, achievement, value, or experience

• How to understand emotional magnetism in your life to experience better relationships

• Being able to interact with others personally and professionally and meet their needs based on their emotional magnets

Episode resources:

Summit CPA website – summitcpa.net

Email us with questions – vcfo@summitcpa.net

Sandy Gerber – sandygerber.com

Learn Emotional Magnetism with Sandy Gerber 44:11 Share

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Learn Emotional Magnetism with Sandy Gerber