cover of episode Developing a Growth Marketing Strategy with Dev Basu

Developing a Growth Marketing Strategy with Dev Basu

2021/5/25
logo of podcast Creative Agency Success Show

Creative Agency Success Show

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Shownotes Transcript

"It's actually easy to be cheap and it's easy to be a generalist. It's relatively hard to be narrow because you have to take that leap of faith and suspend your disbelief that you'll be pigeonholed into only working with a specific kind of client or selling a specific kind of product" - Dev Basu

The finer details of this episode 

  • What is Powered by Search? How does it help businesses and agencies?
  • Why is narrowing your niche an important first step?
  • Common mistakes business/agencies make
  • How positioning affects pricing and perceived value

Episode resources