#34 China’s sports industry
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In 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion in annual revenue by 2025.  We discuss the country’s national policies on sports and the business and collaborative opportunities in this industry.  FeaturingJonty Dixon : Sports Editor at Xinhua NewsWenjing Soong : Sports Consultant & AgentMichael Sun : Chairman and CEO of SlamBall Asia 

Middle Earth is made by China Compass Productions) and hosted by Aladin Farré). If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

**Recommendations- **The hockey team Kunlun Red Star), based in Beijing.- The young football team of Zhidan County in Shaanxi. Follow it on WeChat: 志丹县足球协会.

Answers to the quiz- Ping-Pong diplomacy) is what began the warming of relations between the People’s Republic of China and the USA.- The furthest China’s national soccer team has gone is the group stages in the 2002 World Cup). - Li Xiaoshuang) is the Chinese Olympian who won six medals in only one Olympic session.

Like the podcasts at SupChina? Help us out by taking this brief survey). With thanks to** **Brenden Gonsalves)  for graphic design & Sean Calvo) for music support. 

The World of Chinese Magazine)A magazine about Chinese society, culture, history, arts, language, and more.