cover of episode 51 (Sell): Selling to a smaller book of business with highly personalized outreach (Vin Matano, AE @ Demandbase)

51 (Sell): Selling to a smaller book of business with highly personalized outreach (Vin Matano, AE @ Demandbase)

2021/5/19
logo of podcast 30 Minutes to President's Club | No-Nonsense Sales

30 Minutes to President's Club | No-Nonsense Sales

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Shownotes Transcript

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**Four Actionable Takeaways: **

  • Remove all templates when reaching out to your AE Top 30 and AE Top 5. 

  • Look in your CRM for a prospect’s historical interactions, copy exact language for new outreach.

  • Recycle your highly personalized email with a new subject line if it didn’t get opened.

  • Switch your outreach frequently to increase the chances of breaking through.

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**Vin’s Path to President’s Club: **

  • Mid-Market AE at Demandbase

  • President’s Club FY20

  • SDR of the Year (Demandbase)

  • BEAST Award: The Best in Sales Development (Tenbound) - Responsible for sourcing over $6M in closed deals in 2019. Averaged 144% of New Business Opportunities each month.

RESOURCES DISCUSSED