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**Four Actionable Takeaways: **
Ask your prospect “what do you like about X” instead of bashing your competition
Use wedge questions to uncover pain points where your product wins vs competition
Propose a follow up time or figure out the prospect’s buying window and reach out then
Send videos to contacts that have gone dark, or shoot them a tentative calendar invite
Katie’s Path to President’s Club:
Director of Sales Training
Golden Rule of Selling Podcast
9 years of medical device sales
RESOURCES DISCUSSED
