【欢迎订阅】

每天早上5:30，准时更新。

【阅读原文】

标题:Nike and Adidas are losing their lead in running shoes

On, Hoka and other challengers are catching up fast

正文：The origin of On, a Swiss sportswear brand, is unusual. In 2010 Olivier Bernhard, a triathlete, stuck bits of garden hose to the bottom of his trainers for added cushioning. The idea worked so well that he and two friends decided to make a business out of it. Their shoes were a hit; last year the company made almost $2bn in sales. On November 12th it reported that its revenue in the quarter to September grew by 32%, year on year. On now has a market value of $17bn.

知识点：sportswear n. /ˈspɔːrtswer/

1. clothes that are worn for playing sports, or in informal situations运动服装

• Look, here is a special offer on jeans and sportswear. 看，这⼉的⽜仔裤和休闲服有特殊优惠。

2. clothes that are worn in informal situations便装

获取外刊的完整原文以及精讲笔记，请关注微信公众号「早安英文」，回复“外刊”即可。更多有意思的英语干货等着你！

【节目介绍】

《早安英文-每日外刊精读》，带你精读最新外刊，了解国际最热事件：分析语法结构，拆解长难句，最接地气的翻译，还有重点词汇讲解。

所有选题均来自于《经济学人》《纽约时报》《华尔街日报》《华盛顿邮报》《大西洋月刊》《科学杂志》《国家地理》等国际一线外刊。

【适合谁听】

1、关注时事热点新闻，想要学习最新最潮流英文表达的英文学习者

2、任何想通过地道英文提高听、说、读、写能力的英文学习者

3、想快速掌握表达，有出国学习和旅游计划的英语爱好者

4、参加各类英语考试的应试者（如大学英语四六级、托福雅思、考研等）

【你将获得】

1、超过1000篇外刊精读课程，拓展丰富语言表达和文化背景

2、逐词、逐句精确讲解，系统掌握英语词汇、听力、阅读和语法

3、每期内附学习笔记，包含全文注释、长难句解析、疑难语法点等，帮助扫除阅读障碍。

外刊精讲 | 营利双降！半年关店331家，阿迪耐克为什么卖不动了？ 12:43 Share

早安英文-一个有点调皮的中英双语播客

Shownotes Transcript

外刊精讲 | 营利双降！半年关店331家，阿迪耐克为什么卖不动了？