In this episode, I explain this analogy and share the lesson that I learned early on in network marketing. I have been teaching this analogy to others from the very beginning of my career. I break down the different categories of “apples” (aka prospects) and I reveal how to sell to them, and when not to.

Your ideal prospects are in your audience and on your contact list right now, but you just haven’t found them because you’re not proactively reaching out and starting conversations with them each day. That’s what I want this episode to help you with!

Listen to Learn

3:28 - How the red apples are your hot prospects, and what to understand about this group of people

6:41 - A look at the rotten apples and what you must do with them

8:17 - The two big things to focus on when having conversations with prospects

9:31 - A special ask for you regarding how you can support this podcast and its message

10:47 - The amount of time you should be spending trying to convince someone who is clearly not a fit for your business

11:13 - Who the green apples are and how you’ll want to approach this group of people

16:03 - The easiest ways to combat those with a negative perception of what you’re doing

414: Turning Likes into Sales Using Authentic Outreach

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439: We're All Just Sorting Apples