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人物介绍：

Matteo, wine expert from Italy and the senior manager in sales & marketing at the largest wine importer in China; has extensive experience in the wine industry in promoting Italian wines.

Daisy, expert in brand promotion specializing in creating demands for foreign brands.

Keywords

l Introduction and backgrounds of the guests

l Current state of prosecco in the Chinese market.

l What factors have contributed to the growing popularity of prosecco in China in recent years?

Hi, everyone. And welcome back to the show. Today we have in our studio two special guests, one of them you may still remember from our previous episodes on Prosecco.

So Matteo is from Italy. He's a wine expert and the senior manager in sales & marketing at the largest wine importer in China. He has extensive experience in the wine industry in promoting Italian wines, including prosecco in China as well.

Now another interesting fact is that he himself is from Veneto as some of you might know, that's one of the prosecco regions; and another guest, new guest, Daisy, she is an expert in brand promotion specializing in creating demands for foreign brands. Welcome to the show Matteo, Daisy.

Hi, Lulu. Hi Lulu.

I know I’ve introduced both of you, but could you also give our audience a little bit of introduction about what you're doing right now, your background? Daisy, would you like to start.

Sure. My name is Daisy. I am the founder of a company that creates demand for foreign brands in China. I was born in Hong Kong and educated in Spain, the UK, the Netherlands and China.

So I would say I have a pretty deep understanding of why and what consumer buy in the China market being Chinese myself. And we've worked across different industries mainly in F&B (food and beverage). We work with big consumer brands, global brands. We also work with independent producers and also restaurants and bars and whatnot. So I would say that our understanding of the wine and prosecco market, it's more psychology focused and also more broad.

That's exactly the sort of insights we're looking for. Okay. Thank you, Daisy. And Matteo, please.

Hi lulu. Hi Daisy. Hi everyone. My name is Matteo. I work in China right now, I’ve worked in this business for 22 years. I’ve done everything from farming, planting vines, selling wines, passing through production, distribution, importation; I work in F&B as well, of course marketing, sales, worked in Italy restaurant, I worked in different countries and cities like New York, Buenos Aires, Argentina, Dubai, Maldives, Shanghai now. So I think I know one or two things in wine industry.

I’m sure you're being modest by saying one or two things.

All right, let's dive right into your impressions of the current state of prosecco in the Chinese market. I'll direct this question to Matteo first because you obviously work directly in the wine industry.

Yes, current state of prosecco in Chinese market is it’s a product that satisfies a wide range of palates in the situation where people don’t want to spend money on expensive stuff, including F&B, that’s something I have to say.

Mhm.

They tend to see good price per value products. And prosecco actually falls into this category. So people still want to drink, they basically go for, let’s say more friendly choices definitely. We may also take into consideration that not many people in China drink prosecco, so the per capita consumption is really low, I saw some data saying that 30 million drink imported wines at least once a month in China, which is little.

The per capita consumption is 0.6,0.8

Yeah.

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Shownotes Transcript

《小酒馆·大世界》-消费降级，更要品质生活。