Snap: Trailblazing the Next Era of XR
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In this episode of the XR Industry Leaders Podcast, ArborXR is joined by Andrew Seleznov, Head of Production at Snap’s Arcadia Innovation AR Studio. Andrew shares his journey into augmented reality, inspired by a transformative 2016 YouTube video, and discusses his pivotal role at Snap, including leading projects for global brands like Nike, Disney, and Coca-Cola.

Highlighting Arcadia’s mission, Andrew explains how the team delivers bespoke AR solutions, such as interactive festival maps, accessible AR vending machines and more. He reflects on the balance between innovation and usability, emphasizing the importance of simplicity in AR experiences. We also explore AR’s evolution, Snap’s Spectacles, and the potential of XR to transform daily life and well-being over the next decade.

This episode is a deep dive into XR’s current impact and boundless future. If you’re an XR enthusiast, enterprise leader, or curious to learn more about the technology - tune in.

Timestamps:

• Andrew’s Current Role at Snap, Inc. (00:44)
• Projects at Snap, Inc. (05:24)
• User Feedback to Festival AR (09:19)
• Collaborating with Coca-Cola (12:24)
• Future Use Cases (12:24)
• Snap Spectacles (17:00)
• The Future of XR (25:39)

About the Guest:

Andrew Seleznov is the Head of AR Production at Snap’s Arcadia Creative Studio, where he leads a team crafting cutting-edge AR experiences for global brands like Nike, Disney, and Coca-Cola. With eight years at Snap, Andrew combines technical expertise and creative leadership to pioneer innovative, accessible AR solutions that redefine industry standards.

About ArborXR:

ArborXR helps organizations confidently manage VR & AR devices at scale, remotely install content, and control what users can see and do in the headset. Our mission is to help people live more meaningful lives through the power of XR. Learn more at https://arborxr.com).

Links & Resources:

• Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewseleznov/)
• Connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-scoggin/)
• Connect with Will on LinkedIn: https://www.linkedin.com/in/willstackable/)