PICO: Practical Enterprise Applications in XR at Scale
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Join us in an insightful episode of XR Industry Leaders with Amir Khorram, General Manager of PICO North America. With a rich background in optics, photonics, and major XR hardware companies, Amir brings a unique perspective to the table, one shaped by his experiences at HTC and now PICO.

In this episode, we delve deep into PICO’s commitment to enterprise solutions and their partner-first approach, a strategy that distinguishes them in the XR landscape. Amir discusses how PICO has always been enterprise-focused, particularly in North America, prioritizing partnerships and collaborative solutions over a solitary, closed-off approach. He highlights PICO’s dedication to being an integral part of the ecosystem, fostering growth and innovation alongside partners like ArborXR, XR Health, and Striver, among others.

We explore the significant shifts in the XR industry, touching on its rapid evolution and the growing demand for scalability and versatility in enterprise solutions. Amir shares insights on the challenges of scalability, device availability, and the continuous quest for innovative applications that can leverage XR technologies in diverse sectors like education, healthcare, and corporate training.

Reflecting on personal interests, Amir reveals his fascination with enterprise use cases in XR, from training doctors and pilots to immersive educational experiences. His enthusiasm for the myriad ways XR technology is revolutionizing industries is palpable and infectious.

Amir also shares his vision for the future – a world where XR devices are as ubiquitous as PCs, creating a one-to-one ratio in enterprises and educational institutions. It’s a forward-looking perspective, hinting at a future where XR is integral to every aspect of our professional and educational lives. Join us in this engaging discussion that not only sheds light on the current state of XR but also gives us a glimpse into its exciting future.

Timestamps:

• Singular focus on enterprise (02:50)
• Social media company’s connection to VR (04:53)
• What industries are seeing the most movement in VR? (06:30)
• Signs of adoption and exponential growth for XR (10:00)
• Open ecosystems in XR (13:30)

About the Guest:

Over an 18-year career, Amir Khorram has played key roles in the launch and scale of cutting-edge technology. From 5G cloud collaboration to XR, Amir has built business units that have led enterprise growth. Amir now leads PICO North America, delivering world-class VR solutions to everyone from SMBs to Fortune 500 organizations.

About ArborXR:

ArborXR helps organizations confidently manage VR & AR devices at scale, remotely install content, and control what users can see and do in the headset. Our mission is to help people live more meaningful lives through the power of XR. Learn more at https://arborxr.com).

Links & Resources:

• Connect with Amir on LinkedIn: https://www.linkedin.com/in/amirkhorram/)
• Connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-scoggin/)
• Connect with Will on LinkedIn: https://www.linkedin.com/in/willstackable/)