Deep Dive
Why are legacy media companies like Fox News and NBC experimenting with TikTok?
Legacy media companies are turning to TikTok to reach younger audiences, as traditional platforms like linear TV and news websites are not effective for engaging with people under 30. TikTok is where young people are getting their news, with 39% of adults under 30 saying they get news on the platform.
How does Lockdown Mode on iPhones work, and who is it aimed at?
Lockdown Mode restricts certain iPhone features like blocking message attachments, disabling link previews, and rejecting FaceTime calls from unknown numbers. It’s designed to reduce the attack surface for cyber threats and is particularly useful for individuals at high risk, such as human rights activists and journalists.
What is the Advanced Protection Program for Android users, and how does it compare to Lockdown Mode on iPhones?
The Advanced Protection Program for Android users provides enhanced security by notifying users of changes and requiring more secure login methods like passkeys or physical security keys. However, Android devices cannot be locked down as comprehensively as iPhones due to the diversity of hardware and software configurations.
Why are media companies still investing in TikTok despite the potential ban in the U.S.?
Media companies are investing in TikTok because the format of vertical video can be easily translated to other platforms like Instagram Reels. Additionally, even if TikTok is banned, the brand awareness and audience engagement built on TikTok can translate to other platforms, ensuring continued reach to younger audiences.
How are legacy media companies adapting their storytelling for TikTok?
Media companies are using TikTok to provide a taste of their reporting through formats like selfie-style videos from war zones or raw reactions. The goal is to engage younger audiences with a snippet of content, encouraging them to follow the full coverage on other platforms or subscribe to services in the future.
What do younger TikTok users prefer about getting news on the platform compared to traditional media?
Younger TikTok users appreciate the authenticity and unfiltered nature of news on TikTok, where they can see raw reactions from both professionals and consumers. This is perceived as more genuine than the polished content found on traditional TV news or news websites.
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