Introduction
- WPBeginner uses its video membership site to grow its email list.
- The goal is to help people learn WordPress for free while also reaching a wider audience.
Why Choose a Video Membership Site?
- Videos offer engaging, easy-to-follow educational content.
- Membership sites foster a sense of community, loyalty, and authority.
- The online membership industry shows huge growth potential.
The Mission
- WPBeginner aims to make WordPress education accessible to all, regardless of budget.
- Quote from Syed Balkhi, WPBeginner Founder: He believes WordPress knowledge should be free, and that was the motivation behind starting WPBeginner.
How the Membership Site Works
- Users browse free videos or sign up for in-depth WordPress training courses.
- Creating a free account grants access to the curriculum and adds the user to the WPBeginner newsletter mailing list.
Tools Used in the Process
- MemberPress: Powers the membership site functionality (courses, content restriction, etc.) https://memberpress.com/
- Drip: Handles email marketing automation and personalization. https://www.drip.com/
- Custom Landing Pages: Designed to highlight the benefits of WPBeginner Academy and convert visitors. https://seedprod.com
- WPForms: Creates user-friendly signup and login forms. https://wpforms.com/
- OptinMonster: Lead generation tool for popups. https://optinmonster.com/
- PushEngage: Tool for push notifications. https://www.pushengage.com/
- Smash Balloon: For embedding social media feeds. https://smashballoon.com/

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How We Use a Video Membership Site to Grow Our Email List