In this episode of "Women in B2B Marketing," host Jane Serra speaks with Mariana Cogan, CMO of Americas at Hexagon Manufacturing Intelligence. Mariana recounts her unique career path, starting at the Mexican embassy and as a TV presenter in Japan, before entering the marketing field. She discusses her customer-centric marketing philosophy, operational efficiency, and becoming known as a transformational leader.

Mariana also shares her practice of running weekly empowerment sessions to foster team collaboration and accountability.

Mariana talks us through:

her career path, from the Mexican embassy to investment banking and then into marketing
winning the prestigious Forrester Program of the Year award
transformative leadership, decision-making, and operational efficiency
navigating gender bias and sponsorship
personal experiences in building a support system and finding advocates and sponsors in her career
the changing role of product marketing in tech companies
the impact of social media and personal branding
quality content creation in a saturated market and the role of product marketing in storytelling and engaging customers
activating and empowering a large team to become brand ambassadors and create valuable content
the concept and purpose of weekly empowerment sessions to foster collaboration and empowerment within the team
adapting to remote work culture

Key Links:

Guest: Mariana Cogan - https://www.linkedin.com/in/marianacogan/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Hispanic Executive Article: Mariana Prado Cogan Takes a Bold Approach - https://hispanicexecutive.com/mariana-prado-cogan-ptc/

49: Transformational Marketing Leadership: It's All About Team Empowerment and Operational Excellence - with Mariana Cogan, CMO at Hexagon Manufacturing Intelligence 39:37 Share

Women in B2B Marketing

Shownotes Transcript

49: Transformational Marketing Leadership: It's All About Team Empowerment and Operational Excellence - with Mariana Cogan, CMO at Hexagon Manufacturing Intelligence